Author: Owen Roberts

Agriculture must run farm bill race

Running ahead of the crowded pack vying for public attention will be tough over the coming months. With every vote expected to be crucial in the race to the White House, Americans will be consumed by people telling what they consider to be important stories.

Photo credit: Farm Journal

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Growers are anxious to spray with drones, but…

With increasingly fierce competition from nearly all corners of the planet, Canadian growers are anxious to have access to new technology. After all, technology uptake has long been one of their defining characteristics, and helps them compete against growers who enjoy larger economies of scale.

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Hunting for snacks

Jack Link’s meat snacks invite you to feed your wild side

Fittingly, Jack Link, founder of Jack Link’s Meat Snacks, was out hunting when the idea of making jerky came to him, back in the 1980s. After all, jerky is a convenient way to get a protein boost when cravings hit during outdoor activities like hunting, hiking, kayaking, biking or just walking.

Photo credit: Jack Link’s Meat Snacks

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May’s been good for beef producers

Grilling season arrived early last weekend in Ontario. The gorgeous weather had many shoppers headed for the meat counter to check out beef for the BBQ, a summer tradition. And although it’s still early, it looks like beef producers will have a lot to smile about with the best grilling months still to come.
Photo credit: Lone Star Steakhouse, Mount Pleasant, Facebook

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Urban Cowboy

Raising awareness and promoting dialogue about current food and agriculture issues.


Headshot of Owen Roberts

Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.