Farmers have traditionally marketed their harvests on freshness and taste. But new research results show nearly 80 per cent of consumers surveyed believe the right foods can keep them healthy – and that’s what farmers can deliver. Image: freshproduce.com
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King Charles has been long been an environmental advocate when it comes to farming, and believes that regenerative agriculture is the future of food production. In his new role, he has a chance to intensify his focus on sustainable food systems, and convince other world leaders to do the same. Photo: theguardian.com
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I’m pleased to now be contributing a monthly column to Illinois’ Prairie Farmer, called “What’s Your Story?” It’s all about tips and reasons to help producers reach consumers and decision makers. If those groups are better informed, policy creation and buying decisions should be more balanced.
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Farmers need to get out in front of public anger over rising food prices. They’re an easy target, especially when most consumers don’t realize just how much the price of fertilizer and energy – both major expenses in food production – have sky-rocketed. Photo: FarmandDairy.com
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U.S. agriculture ecretary Tom Vilsack is pumping about $1 billion in USDA funding into pilot projects designed to move food production closer to net zero emissions, without reducing yields. More than 1000 prorojects have been submitted to-date. Vilsack says he expects to see “enormous opportunities” come out of this initiative. Photo: usda.gov
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Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.