Canadian agriculture has an enviable track record of making trade deals with foreign countries. Look what trade has done to strengthen so many subsectors of the agri-food industry, from east to west, from row crops to livestock, to fruit and vegetables.
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Hope has been dismissed as a management strategy. That’s understandable; as a producer, you need to do more than hope things work out. You need to take action to make sure they do. Like the saying goes, God helps those who help themselves.
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Americans aren’t feeling the love for the media these days. And while that reality hasn’t much affected farmers until now, going forward might be a different story.
Here’s why. Gallup polls show trust in U.S. media is at a record low. Just when you think it’s bottomed out, it gets worse. (Interestingly, trust in media is at the same low level as trust in Congress.)
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These days, with political leaders in both Canada and the U.S. pounding their chests over trade and resources, rhetoric is running high.
But away from the din, another story is emerging.
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For four decades, Bill Allen crossed the globe as a consumer packaged- goods executive. He kept a particular eye on packaging trends and innovative manufacturing to meet high standards for quality products that promote healthy eating. In 2020, he formed Allen Family Foods with his wife, Leah, and sons, Billy and Tanner.
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Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.