Author: Owen Roberts

Food giants shouldn’t dictate farming for the future.

McCain Foods Limited and MacDonald’s Canada are putting up $1 million to show potato farmers how to adopt regenerative growing practices that are good for the environment. Encouraging growers to reduce tillage and chemical applications and increase biodiversity are positive moves. But although the environment comes out a winner, consumers are losers when sustainably grown potatoes are turned into fast-food french fries.

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Food trends meet the back-to-school lunchbox

When it comes to school lunchboxes, keep things simple with fruits and vegetables. There’s plenty of great information available on every food topic, but what’s most important is that kids enjoy eating what you’ve sent and it’s good for them too. Photo:

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Odd timing for food safety to fall off consumers’ top worries

It seems that most people are confident in existing food safety systems…even if they have little faith in the government. For example, a recent US survey showed that public concern about the safety of fresh produce, which is government regulated, has declined in recent years. Unfortunately though, that confidence hasn’t inspired people to change their diets – too few of us consume enough fruits and vegetables. Image:

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Urban Cowboy

Raising awareness and promoting dialogue about current food and agriculture issues.


Headshot of Owen Roberts

Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.

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