Category: Prairie Farmer

The radical middle needs to hear from farmers

Americans are nagged to no end about their diets. The Centers for Disease Control, for example, relentlessly chides consumers for eating less than 10% of their daily recommended fruit-and-vegetable intake.

The center says that leads to all kinds of health problems and disease. But who’s to blame?

Photo credit: Cushman & Wakefield Food & Beverage

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Make time to talk about your farm

I’m pleased to now be contributing a monthly column to Illinois’ Prairie Farmer, called “What’s Your Story?” It’s all about tips and reasons to help producers reach consumers and decision makers. If those groups are better informed, policy creation and buying decisions should be more balanced.

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Urban Cowboy

Raising awareness and promoting dialogue about current food and agriculture issues.


Headshot of Owen Roberts

Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.