What’s Your Story? The movement toward homegrown self-sufficiency makes this an ideal time to get consumers onboard with domestic fertilizer production, but farmers need to fill the information gap. Photo credit: Market Realist
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I’m pleased to now be contributing a monthly column to Illinois’ Prairie Farmer, called “What’s Your Story?” It’s all about tips and reasons to help producers reach consumers and decision makers. If those groups are better informed, policy creation and buying decisions should be more balanced.
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Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.