Five quick tips for crisp copy

Crisp copy is the focus of an Eastern Canada Farm Writers’ Association professional development seminar, tomorrow afternoon at Syngenta’s headquarters in Guelph. Top marks to Syngenta internal communications specialist and association president Clare Illingworth and the rest of the very capable executive for offering members these sessions.

Clare is a former SPARK writer. She and other ex-SPARKers and agricultural communications students (@Stefanie_N, @coffeeshoeswine, among others) who are now association members may remember these tips from the old and not-so-old days:

Cats, such as Smudge, would likely eat fish, if given the chance.

1. Instead of starting a sentence with “There is…” start it with the subject or object. For example, let There is a new soybean disease lurking in Kent County become A new soybean disease is lurking in Kent County.

2. The first five words of your lead are the ones that really count. So, rather than The Eastern Canada Farm Writers’ Association is pleased to announce Clare Illingworth is this year’s president, instead try Clare Illingworth has been elected president of the Eastern Canada Farm Writers’ Association.

3. Eliminate “of” as much as possible — it’s often unnecessary. For example, pieces of cow bone effortlessly become cow bone pieces, simply by removing the of.

4. Strive for acronym-free copy. In second reference, the Ontario Ministry of Agriculture, Food and Rural Affairs can simply be the ministry, rather than OMAFRA.

5. Write in the active voice. Cats eat fish is so much more crisp than Fish is eaten by cats (i.e. the passive voice).

See you at the session!

 

 

 

 

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New farm leader faces challenge of a lifetime

Get ready, Queen’s Park. You’ll soon be seeing a great deal more of new Ontario Federation of Agriculture president Mark Wales and his trademark Birkenstock sandals, weather be damned.

The colourful and well-spoken Wales, an Elgin County horticulture producer, beat rival Don McCabe, of Lambton County, by just one vote (129-128) on the second ballot in the race for top spot of Ontario’s largest general farm organization last Monday. Both candidates were federation vice-presidents.

Wales has particular experience in on-farm labour issues, environmental issues, and in working on high-profile program development with the province, including Ontario’s risk management program and the agricultural portion of the province’s all-sector “Open For Business” legislation review.

Wales is assuming the presidency at a fascinating, tumultuous time for agriculture, one in which it needs to be understood more than ever by the public.

Farming is making the front pages and lead stories with increasing frequency. For decades, people east of Manitoba seldom heard about the Canadian Wheat Board. And they knew little of the supply management situation for dairy, poultry and eggs, even though they were heavily influenced by it. Now, these stories are everywhere.

I write about the challenges facing Wales and other farm leaders in my Urban Cowboy column in the Guelph Mercury.

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Pardoned turkey is a second-generation Canadian

It’s a red-letter day for Kitchener-based Hendrix Genetics and Hybrid Turkeys, having one of their fold — a turkey named Liberty, which they describe as a second-generation Canadian (because its genetics originated in Canada) — recognized by US President Barack Obama at White House. “Our pedigree farms are in Ayr [Ontario] and near Elora and that’s where poults or eggs that are shipped to the US or Canada (even South America) come from,” says marketing and communications manager Lianne Appleby.

It kind of reminded me of when University of Guelph-developed Yukon Gold potatoes were served at then-U.S. President Bill Clinton’s inauguration dinner. Except this time, the “product” doesn’t get processed.

Below is the celebratory pardon at the White House, along with a memo from the company (which also inserted the links).

Here’s the video:

http://video.foxnews.com/v/1292069130001/president-pardons-turkey-for-thanksgiving

And Happy Thanksgiving to my American relatives and friends.

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Hybrid Turkey Pardoned by Obama

Hybrid Turkeys is pleased to be able to say that the Thanksgiving turkey named “Liberty”, officially pardoned by US President Barack Obama on November 23, 2011, was one of our very own.

Hatched on July 7, it was raised to about 5 weeks of age in a flock of commercial turkeys bred with Hybrid Turkeys genetics.  A group of about 35 turkeys was then removed from the main flock in Willmar, MN.  These birds were specially trained by children from the FFA – a youth organizing which promotes agriculture – under the supervision of National Turkey Federation Chairman (and owner of Willmar Poultry Company, Hybrid Turkeys biggest US customer) Richard Huisinga, who was present at the ceremony on November 23.

The “group training” ensured that the chosen turkey would be able to handle the types of surprises that a moment in the spotlight could expose them to: loud noises, flash lights, extensive handling, music, crowds of people etc. “Liberty” and “Peace”, the finalists from the group of 35, were chosen for their attractive feathering, muscling, red and blue head coloring and a healthy fanning of feathers when they strut.

Hybrid Turkeys’ Peter Gruhl drove the two birds from Willmar, MN to Washington D.C., for the big day. He was also present during the ceremony and placed Liberty on the table prior to the President’s pardoning.

Names were selected from over 100 submissions to the Minnesota Turkey Growers Association’s website, including many from students who were learning about the importance of agriculture to the world food supply and local economies.

“Some of you may know that recently I’ve been taking a series of executive actions that don’t require congressional approval,” Obama said. “Well, here’s another one. We can’t wait to pardon these turkeys — literally. Otherwise, they’d end up next to the mashed potatoes and stuffing.”

 

 

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