Hope has been dismissed as a management strategy. That’s understandable; as a producer, you need to do more than hope things work out. You need to take action to make sure they do. Like the saying goes, God helps those who help themselves.
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Americans aren’t feeling the love for the media these days. And while that reality hasn’t much affected farmers until now, going forward might be a different story.
Here’s why. Gallup polls show trust in U.S. media is at a record low. Just when you think it’s bottomed out, it gets worse. (Interestingly, trust in media is at the same low level as trust in Congress.)
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These days, with political leaders in both Canada and the U.S. pounding their chests over trade and resources, rhetoric is running high.
But away from the din, another story is emerging.
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For four decades, Bill Allen crossed the globe as a consumer packaged- goods executive. He kept a particular eye on packaging trends and innovative manufacturing to meet high standards for quality products that promote healthy eating. In 2020, he formed Allen Family Foods with his wife, Leah, and sons, Billy and Tanner.
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Some American food producers claim the U.S. Farm Bill has been dying for years. They say that the country needs a modernized Farm Bill that recognizes realities such as climate change and new global trade developments that didn’t exist in the 1930s when the original bill was drafted, or even six years ago when the last bill was written.
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Owen Roberts is an agricultural journalist and communications instructor based in Guelph, Ontario, Canada. He is a trustee on the Global Foundation for Agricultural Journalism and an associate editor (communications) for the Journal of Agromedicine. Previously, Owen was president of the International Forum for Agricultural Journalists, an agricultural communications faculty member at the University of Illinois, and research communications director at the University of Guelph. His programs and research papers have been recognized through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence and the Canadian Farm Writers' Federation.