It was a hot summer evening back in 2005, and health enthusiasts Chris Delaney and Amanda House of Burlington were craving a cool, low-fat protein-fortified treat. On a hunch, in their kitchen, they mixed (and mixed, and mixed) some chocolate protein powder with vanilla frozen yogurt. When they finally got the consistency they wanted and tasted it, they had the kind of eureka moment inventors dream of. To them, yogurt and protein together was YoPRO. Before long they were glued to their computer, researching how to develop and launch a food product.Their quest led them to the Guelph Food Technology Centre. Read the rest of the story here.
OWEN ROBERTS
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.