Switzerland is as keen about its picture-perfect farming as it is about reducing agriculture-related greenhouse gas (GHG) emissions. In fact, the country is home to two large corporations who are taking a lead in GHG reduction strategies. One has developed methane-reducing diet supplements for cattle, which has been field tested in Canada, among other countries.
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If you have something to sell, or simply want to be a more influential voice on-line, you need to have a strong personal brand that conveys credibility…one that builds familiarity and trust each time you return to the site. This story introduces three brand builders at different milestones in their online presence. Photo: Food & Beverage Canada.
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This year has tested the mettle of everyone working in Canada’s food chains. Food Day Canada, celebrated Aug. 1, acknowledges the essential workers who labour tirelessly to bring food to our supermarkets and meals to our tables. During COVID-19, they deserve an extra measure of our gratefulness.
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In the early weeks of the pandemic, we didn’t expect to witness the panic buying of flour and grain (or toilet paper, for that matter). In the southern hemisphere where farmers were just heading into harvest, the sudden surge in consumer demand had varying effects … and not all were beneficial for them.
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Cows emit the greenhouse gas methane as part of their complex digestive system. And contrary to popular belief, most of it comes out the front, not the back end. Reducing greenhouse gases is important to protect our climate, but beware of claims that may be more promise than substance. Photo: John Haslam.
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Owen Roberts is an agricultural journalist and communications instructor based in Guelph, Ontario, Canada. He is a trustee on the Global Foundation for Agricultural Journalism and an associate editor (communications) for the Journal of Agromedicine. Previously, Owen was president of the International Forum for Agricultural Journalists, an agricultural communications faculty member at the University of Illinois, and research communications director at the University of Guelph. His programs and research papers have been recognized through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence and the Canadian Farm Writers' Federation.