In the early weeks of the pandemic, we didn’t expect to witness the panic buying of flour and grain (or toilet paper, for that matter). In the southern hemisphere where farmers were just heading into harvest, the sudden surge in consumer demand had varying effects … and not all were beneficial for them.
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.
