Category: FCC Knowledge

How to make negotiations a win-win situation

Striking a deal in agriculture isn’t quite like doing business in the city…odds are, the two parties involved in the deal might be neighbours for years. With buyers and sellers likely to cross paths again, it’s important that everyone feels the deal was fair. Two experts talk about negotiating here

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How personal branding can build public trust

If you have something to sell, or simply want to be a more influential voice on-line, you need to have a strong personal brand that conveys credibility…one that builds familiarity and trust each time you return to the site. This story introduces three brand builders at different milestones in their online presence. Photo: Food & Beverage Canada.

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Holding back cattle requires a proactive plan

When beef processing facilities close due to worker illness, such a Covid-19 outbreak, livestock farmers quickly feel the fallout. We’ve seen it happen at numerous plants recently in Canada and the U.S. Instead of generating cash flow for animals shipped, producers incur additional costs for a longer period of care and feeding. But a bit of early business planning can mitigate the situation.

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Urban Cowboy

Raising awareness and promoting dialogue about current food and agriculture issues.


Headshot of Owen Roberts

Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation.

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