Agriculture and Agri-Food Canada is hoping to raise the pride and confidence in Canadian-made food and beverages, with a five-year marketing campaign.

It should be an easy sell, given the bounty and quality the department has to work with.

Wouldn’t it be great if the campaign connected Canadians more closely with producers themselves? Farmers and their families work hard 24/7 to keep costs low and quality and safety high, in fiercely competitive international markets. And they do it all sustainably. That’s something to be proud of too.

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Photo: Empire-Advance