Thanks to reporter Robert Arnason of the Western Producer for the ink re: his story “Farmers encouraged to educate media” in the newspaper’s August 19, 2010 edition.  In the story, I join sources from the Canadian Foodgrains Bank and Cornell University in making the point that farmers’ perspectives will be better understood by the media through active contact.

Farmers have a challenge finding the time to talk to journalists, and may feel unequipped to engage in this kind of conversation.  But with some patience and training, it pays dividends. Robert quotes Cornell’s Jim Ochterski, saying “the best thing a farmer can do, if they’re concerned about the way the media portrays them, is to establish a relationship with the reporters who live in their community or the nearest urban community.”

The sign below is from Vintage Signs.