Newspapers are having their share of readership challenges, but the Guelph Mercury is bucking the trend. It’s carrying a story today about readership being up more than nine per cent for its print edition, and 10 per cent for the online version. That’s encouraging for anyone who believes that when it comes to news, good content is as important as the medium in which it appears.
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.
