Better nutritional labelling on alcohol is the aim of health advocates in the U.S. who are suing the U.S. Treasury and Secretary Janet Yellen, to draw attention to their cause. Is calorie and ingredient information likely to moderate peoples’ consumption? It seems unlikely. Photo: cbc.ca
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Farmers have traditionally marketed their harvests on freshness and taste. But new research results show nearly 80 per cent of consumers surveyed believe the right foods can keep them healthy – and that’s what farmers can deliver. Image: freshproduce.com
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King Charles has been long been an environmental advocate when it comes to farming, and believes that regenerative agriculture is the future of food production. In his new role, he has a chance to intensify his focus on sustainable food systems, and convince other world leaders to do the same. Photo: theguardian.com
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I’m pleased to now be contributing a monthly column to Illinois’ Prairie Farmer, called “What’s Your Story?†It’s all about tips and reasons to help producers reach consumers and decision makers. If those groups are better informed, policy creation and buying decisions should be more balanced.
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Farmers need to get out in front of public anger over rising food prices. They’re an easy target, especially when most consumers don’t realize just how much the price of fertilizer and energy “ both major expenses in food production “ have sky-rocketed. Photo: FarmandDairy.com
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Owen Roberts is an agricultural journalist and communications instructor based in Guelph, Ontario, Canada. He is a trustee on the Global Foundation for Agricultural Journalism and an associate editor (communications) for the Journal of Agromedicine. Previously, Owen was president of the International Forum for Agricultural Journalists, an agricultural communications faculty member at the University of Illinois, and research communications director at the University of Guelph. His programs and research papers have been recognized through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence and the Canadian Farm Writers' Federation.