Farmers on both sides of the Canada-US border have chosen sustainability as a rallying cry. It’s a familiar term to the urban politicians and others they’re trying to influence. I think most people associate the term with environmental sustainability, though, and farmers will have to work hard to explain that their definition includes economic viability. Sustainability doesn’t pack up into a tight 30-second elevator speech the way their last slogan, Farmers Feed Cities, did. I cover the Ontario Agriculture Sustainability Coalition-led campaign in my Urban Cowboy column in today’s Guelph Mercury.
About The Author
February 5, 2007
December 6, 2010
March 17, 2009
March 10, 2008
Raising awareness and promoting dialogue about current food and agriculture issues.
Owen Roberts – journalist, columnist, educator – provides an urban perspective on agri-food issues.