The world’s food needs are under the microscope and we hear near-daily pleas from groups such as the U.N. Food and Agriculture Organization for greater investment in feeding hungry people. So why are development agencies such as USC Canada dedicating scarce resources to hackneyed anti-corporate promotions such as this latest poll?

That’s what I’m pondering in this week’s Urban Cowboy column in the Guelph Mercury. The poll shows people want to know more about farmers and farming…so farmers need to use the opportunity to explain what they do, and why they use technology and research.  Farmers have long lamented the urban media gets things wrong or doesn’t listen to them.  But people learn by being taught. Farm community, it’s time to ramp up communications.

The photo below is a water well project in Mozambique funded by the Canadian International Development Agency. Many women in southern Mozambique no longer have to spend hours carrying river water 15 km; instead, they have access to clean water from a local well built by Cowater, an agency-funded Canadian partner.