Consumer confidence was listed as a priority in the new national beef strategy, released in the beginning of January. The industry has very high expectations for this strategy and is making consumer interests prominent....
Read MoreHolidays are over, and food was a special part of them. We should commend those who grow food for us, or raise it. We need to remember farmers and their commitment to feeding us, rather than dumping on them. Some people believe...
Read MoreDave McClure once noted consumers don’t care about your solutions, they care about their problems. Thinking about the coming year, I wonder if that approach would work for the agri-food sector. The first step is to figure out...
Read MorePolicy making has traditionally been based on fact-based decisions put forward by researchers. In animal welfare, that’s where the Campbell Centre for the Study of Animal Welfare at the University of Guelph comes in. The...
Read MoreFarmers use modern production practices to keep production up and food prices down. Despite gains made with local food, society doesn’t always recognize the importance of agriculture and the need for farmers to be profitable....
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Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.