The need for increased profitability is driving more Canadian farmers to adopt new field data management software. And that trend is likely to continue. A recent survey showed a significant jump in the number who said productivity increases and margin squeezes were the main reasons for their interest. But there’s still room to grow. About one third of farmers surveyed say it’s too costly, or not worth the investment…..
About The Author
January 14, 2018
July 25, 2018
December 6, 2017
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.