I had the pleasure of speaking with Campbell Company of Canada president Philip Donne last week at the Vineland Research and Innovation Centre about innovation and how his company, which produces millions of cans of soup, is adapting to the close-to-home local food movement. His comments surprised me: “As a packaged food company, we say buy fresh whenever you can,” he said. But when you can’t, for convenience or seasonality, he hopes you’ll choose Campbell’s.
About The Author
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.