The Grain Farmers of Ontario unveiled a new logo Tuesday (their first), and I find it really impressive. Kim Ratz, production coordinator for the organization’s magazine (and official logo keeper) tells me “the circular shape represents a round table, farmers-helping-farmers approach, encompassing a big-picture view of Ontario’s grains and oilseeds crops. And the patchwork quilt design pays homage to the proud heritage upon which the grain farmers are building.” The logo was developed through the organization’s internal communications committee and its branding firm, Identica. Nice work! I think the simplicity, clarity and clean lines are great. It will look fantastic on baseball hats, decals and wherever else it’s used.
