About me
Owen Roberts March 2nd, 2007
Thanks for visiting www.urbancowboy.ca!
Since 1995, I’ve taught agricultural communications at the Ontario Agricultural College. I’ve held the position of director of research communications at the University of Guelph for nearly 20 years, where I started a program called Students Promoting Awareness of Research Knowledge (SPARK).
I’ve been fortunate to lead programs that have won awards or been recognized by the Ontario Agri-Food Innovation Awards, the Canadian Council for the Advancement of Education, the Association of Communications Excellence and the Canadian Farm Writers’ Federation. It’s a tribute to the hard work and dedication SPARK students and research communications staff have shown over the years, and to the cooperation we’ve had from University of Guelph faculty.
After graduating from the University of Windsor with a communications degree, my journalism and communications career began as a reporter and editor in Ontario, at the Wallaceburg Courier Press, and then in Alberta, at the Grand Centre-Cold Lake Sun and the now-defunct Alberta Report magazine. Professors, editors and publishers such as the late Andy Osler, Gary O’Flynn, Peter Longmore, Jim Bentein, Link Byfield and Ted Byfield had a lot of patience with me as I was learning the profession, and I owe my students the same consideration.
Today, besides teaching and administrative work at the University of Guelph, I am active as a journalist, most notably as the agri-food columnist — the “Urban Cowboy” (i.e. an urban person who writes about the farm sector) — for the Guelph Daily Mercury.
I also contribute to various other regional and national agri-food publications, including The Grower, Farms.com, CBC’s Commentary on the Canadian Farm Business Management Council website, and Farm Credit Canada’s AgriSuccess Express.
I’m a native of Mitchell’s Bay, Ontario, a small village on Lake St. Clair, about halfway between Wallaceburg and Chatham. I hold a Bachelor of Arts (communications) from the University of Windsor, a Masters of Science (rural extension studies) from the University of Guelph, and I’m a candidate in a Doctorate of Education (agricultural education) program jointly offered through Texas Tech University and Texas A&M University.
In 2005, I was named an honourary professional agrologist by the Ontario Institute of Agrologists. In 2008, I was elected Secretary General of the International Federation of Agricultural Journalists.
- Comments(8)

Hi Owen!
How are you doing? Looks like AMS was a good time! Nice blog site. Very interesting reading.
Do you have any students/alum who are interested in a bit of contract web design work? I am looking for a bit if help to get me through the pile-up of web stuff I have so I’ll be ready for catalogues to start next month.
They can e-mail me at laura@lmbcommunications.com.
Thanks,
Laura
[...] Roberts over at Urban Cowboy spent an hour in a room with Iowa State journalism professor Michael Bugeja recently. Bugeja was [...]
Hi Owen,
Just ‘found’ your blog. Would you care to trade links? Blog Guelph is pretty active.
Sue
Owen,
I’ve nothing but admiration to you for engaging in science communication. I author the blog GMO Africa (http://www.gmoafrica.org/), which tries to create awareness about genetic engineering. This issue has been distorted by self-seekers. Scientists’ voices have been drowned. It’s very encouraging that a scientist like you has come out to defend other scientists and their work. Please continue with this good work. Consider adding my blog to your blogroll. I will do the same for your blog.
Thanks
James
Thanks Owen, for the article that appeared in the Woolwich Observer on Ice cream and Palm oil. That was an eye opener for us, and we are pretty smart shoppers/healthy eating aficianodos. I grow lots of veggies in my backyard and we do a fair amount of canning as well. Love that healthy food. So kudos to Chapmans, we will only be buying their ice cream from now on.
Steve and Cathy Morris
St. Jacobs, Ont.
G’day Owen, It’s probably 10 years now since we met on the IFAJ tour to Australia. At the time I was working with the Rural Press Weekly (Stock & Land) in what I thought was a stop-gap posting on my way to another journalistic field and here I am now, a freelance agricultural journalist with 8 years of ag papers under my belt. I stumbled across your blog and would like to get in touch to pick your brain about ag journalism.
Great work with the site,
Stephen Cooke
BTW, my address is stephen@standtallmedia.com.au
Hi Stephen, glad to be able to make contact with you again. I’d be glad to have a talk about agricultural communications. Where would you like to start?
Owen