Nice to see Canadian turkey farmers drop "marketing board" from their name and simplify things by shortening their name to Turkey Farmers of Canada. The name change is "based upon extensive consumer and industry research indicating that Canadian consumers appreciate and understand a name that is reflective of a Canadian product and the involvement of Canadian farmers," says the TFC. Read more about the turkey farmers' new approach on their likewise new website, here.
OWEN ROBERTS
Owen Roberts is an agricultural journalist and communications instructor based in Guelph, Ontario, Canada. He is a trustee on the Global Foundation for Agricultural Journalism and an associate editor (communications) for the Journal of Agromedicine. Previously, Owen was president of the International Forum for Agricultural Journalists, an agricultural communications faculty member at the University of Illinois, and research communications director at the University of Guelph. His programs and research papers have been recognized through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence and the Canadian Farm Writers' Federation.