It’s a conclusion found in a new report released last week by the Guelph-based centre. The report focuses on private labels—retailer-owned labels such as No Name and President’s Choice—versus national brands. Report author Kevin Grier says the two parties are slugging it out with increasing intensity, as the brands try to win back customers from popular and cheaper private labels.

That’s prompting all competitors to beef up their marketing, promotion, profile and pricing efforts, says Grier. And along with Wal-Mart’s foray into the cheap-food business, it’s a move that will keep Canadian food price inflation in line.

That’s good news for consumers. But it underlines how the primary production sector – that is, farmers – will need increased support to maintain a stable industry. Farmers are taking a hit and they’re fed up with platitudes about the importance of the sector, while many of them are struggling to make ends meet.

I cover the ins and outs of this situation in my Urban Cowboy column in today’s Guelph Mercury. 

One way to deal with this is to beef up the plants’ abilities to withstand drought and harsh conditions, get retailers to help sponsor research, and serve consumers needs. Ornamentals have all kinds of value, environmentally and economically. And in the even bigger picture, what researchers learn about drought tolerance in ornamental plants can be applied to food crops, too.

With climate change (apparently) upon us, new knowledge that sheds light on how to cope with temperature extremes and extraordinary growing conditions could potentially help in areas where drought is already prevalent and seems to be getting worse, such as certain underdeveloped countries. This kind of research is underway at the University of Guelph and the Vineland Research and Innovation Centre, where they’re using petunias for their ornamental drought studies. I cover this issue in my Urban Cowboy column today in the Guelph Mercury.

The petunia photo below is from annecyhs’ photostream.

But that said, there’s more to life than deficit reduction. It’s not what protesters or police put life and limb on the line for at the summit. I believe in their respective ways, they were stepping up for democracy and all it entails, although their definitions of it were appreciably different.

For example, people rail against deficit reduction when it makes the vulnerable elements of society even more exposed than they already are. To me, that’s something to peacefully protest against. And by the same token, it’s something to defend.

However, even moving the public opinion meter on domestic versus imported food pales in comparison to the effort needed to move the world toward real support for some of the most vulnerable members of our global society – that is, the poverty-stricken souls in underdeveloped countries. People might be surprised to learn upwards of 80 per cent of them are farmers … not farmers as we know them in North America, but rather subsistence farmers who grow food for their own family and a few others.

These farmers are not a threat to our agricultural sector. They are not an enemy of Canada’s economy, or anyone else’s. Rather, they are people who would truly benefit from a global investment in agriculture.

I write about the need to keep them in sight in today’s Urban Cowboy column in the Guelph Mercury.

The photo below, from the Agriterra website, depicts rural life in Burkina Faso.

Farm leader Ron Bonnett of the Canadian Federation of Agriculture hoped that message got through to G20 leaders last week when they met in Toronto. Most of their interest was in economic recovery…and that’s exactly what Bonnett emphasized in his invest-in-agriculture video, offered up through the International Federation of Agricultural Producers.

Bonnett’s hoping politicians don’t lose sight it while they try to remain cost conscious. I write about his position in the latest edition of my Urban Cowboy column in the Guelph Mercury. He thinks, though, positions such as his about agriculture and other less contentious topics were probably muted by the angry and violent demonstrations at the G20, such as that captured by Toronto Star photographer Bernard Weil below.

Earlier this month, with G8 and G20 summits right around the corner, fears of another terrorism plot surfaced when a farm supply store in southern Ontario told police of a suspicious purchase.  After an investigation, the fertilizer purchase turned out to be legitimate. But although the scare was a false alarm, it was a red flag for the farming community. It underlined how extremely vulnerable farming is to terrorism, not just in wide open spaces such as pastures and fields, but in the very stores where farmers (and non-farmers) buy supplies.

I write about the agricultural community’s $100-million plea for help in response to this bomb scare and others, in today’s Urban Cowboy column in the Guelph Mercury.

The photo below is from the Oklahoma City national memorial and museum, which includes 168 chairs in nine rows, to represent each floor of the building that was destroyed by the blast. Each chair bears the name of someone killed on that floor. Nineteen smaller chairs stand for the children killed.

And they’re screaming their little green heads off about their no-good, sun-sucking neighbours.

At least, that’s what University of Guelph plant scientist Prof. Clarence Swanton hears when he puts his ear to the ground and listens, so to speak, to plants’ response to their environment. A lot of the talk actually occurs between the plants, and many of the messages are the same: Get lost!

Clarence describes the listening phenomenon in my Urban Cowboy column today, in the Guelph Mercury. He’ll also be presenting the topic at an open discussion Friday, June 25, as part of the U of G-OMAFRA News@Noon series, from noon – 1 p.m. in the Ontario Veterinary College Lifetime Learning Centre, room 1714. Admission is free.

The photo of Clarence (below) is from Chatham-area farm writer and broadcaster Blair Andrews’ Farm Connection blog.

But there’s a lot more to this story. In isolation, wind turbines are a technology-driven, renewable energy source with the potential to contribute to the greening of Ontario. But what about their aesthetics? And what about their affect on farm animals? Or what about using land to produce energy rather than crops and livestock? Those are hot buttons for people everywhere.

Science and society clash when technology is not well understood or presented.   I cover the wind turbine decision in my Urban Cowboy column is today’s Guelph Mercury.

The wind farm photo below is from treehugger.

Farm groups such as the Ontario Federation of Agriculture are trying to sound the alarm bell and drum up support for relief from what federation president Bette Jean Crews calls a crisis. “It’s not farmers’ fault, it’s not the government’s fault, it’s a combination of factors that made for a perfect storm,” she says. “Government programs exist that will get us through one crisis, but not a multitude of crises all at the same time. The numbers are staggering and we need help.”

Crews says even the weather is wreaking havoc on farmers, such as the tornado that went through Grey and Bruce counties, yielding the photo below. This photo and others appear on the OFA website.

Early next month, all eyes in the equine community will fall on the University of Guelph Arkell Research Station when the equine expo gets underway there. It’s being staged by Guelph-based Canada’s Outdoor Shows Ltd., in partnership with the Arkell station and Equine Guelph, along with support from the Ontario Federation of Agriculture, the Ontario Equestrian Federation and Equine Canada.

The province’s 350,000 horses and 80,000 horse owners help anchor Ontario’s farm economy, and offer some stability when other parts of the livestock sector are having their ups and downs. About half of all the horses in Ontario reside on farms and acreages within 150 kilometres or so of Guelph. It’s become a world-renown horse hub, a centre for all things equine. That’s thanks in part to expertise at the Ontario Veterinary College and at Equine Guelph, an organization dedicated to research, education and training, performance, healthcare and industry development.

The photo below by Guelph photographer Martin Schwalbe of equine researcher Dr. Katrina Merkies from the university’s Kemptville campus first appeared in the university’s Research magazine, dedicated to equine studies.

And farmers aim to keep it that way.

Hon. Gerry Ritz, the federal minister of agriculture and agri-food, stopped at the University of Guelph recently to announce Ottawa was dedicating $3.4 million to help develop or update codes of good practice for livestock, particularly livestock handling. The funding will include funding for peer-reviewed, on-farm care-assessment measures. I write about this support in my Urban Cowboy column in today’s Guelph Mercury.

The photo below by Guelph photographer Martin Schwalbe shows Prof. Vern Osborne and graduate student Carolyn Borsy in the university’s dairy barn, where their research revealed water is an ideal vehicle for delivering nutrients to dairy cows during a critical phase of their milk cycle. Their story appears in the University of Guelph Research magazine.