Urban Cowboy
Owen Roberts
Monthly Archives: March 2010
Fun is key to direct farm marketing success
I was fortunate to participate last week in Farm Credit Canada‘s Marketing Caravan stopover in Guelph, hosted by Ontario Farm Fresh Association and supported by the Ontario Ministry of Agriculture, Food and Rural Affairs. The program emphasized direct marketing, and … Continue reading
Posted in Guelph Mercury
Tagged agriculture, farmers, farming, food, Guelph Mercury, local food, OMAFRA, Urban Cowboy
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Canada’s new advantage in agri-food is traceability
Quality, reliability and safety are traditionally the key selling points abroad for Canadian farm commodities and food products. The pristine, clean and green image resonates with buyers, and it’s helped boost Canada’s agricultural exports more than six per cent during … Continue reading
Posted in Guelph Mercury
Tagged 2011 IFAJ Congress, Agricultural citizen journalism, agriculture, Canada, farmers, farming, food, Guelph Mercury, research, Urban Cowboy
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Print and online readership up for this newspaper
Newspapers are having their share of readership challenges, but the Guelph Mercury is bucking the trend. It’s carrying a story today about readership being up more than nine per cent for its print edition, and 10 per cent for the … Continue reading
