Nice to see Canadian turkey farmers drop "marketing board" from their name and simplify things by shortening their name to Turkey Farmers of Canada. The name change is "based upon extensive consumer and industry research indicating that Canadian consumers appreciate and understand a name that is reflective of a Canadian product and the involvement of Canadian farmers," says the TFC. Read more about the turkey farmers' new approach on their likewise new website, here.
OWEN ROBERTS
Owen Roberts is a faculty member in the Agricultural Leadership, Education and Communications program at the University of Illinois. As an agricultural journalist, he is the past president of the International Federation of Agricultural Journalists and a lifetime achievement award recipient from the Canadian Farm Writers' Federation. His programs and research papers have been recognized nationally and internationally through awards from the Journal of Applied Communications, the National Agri-Marketing Association, the Association for Communications Excellence, and others.